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The challenge companies face today

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Many of the organizations I work with do meaningful, complex work. But they're often seen as corporate, distant, or hard to relate to.

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Documentary filmmaking can change that. It makes them feel human instead of institutional. It clarifies complexity through real people in real environments and builds long-term credibility that advertising can’t manufacture.

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Background

 

've been working professionally in film since 2014, across formats like branded documentaries, campaign films, feature-length work, and internal brand storytelling.

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I've collaborated with Nike, SONOS, Novo Nordisk, KOMPAN, Universal Music, Kræftens Bekæmpelse, Red Bull Media House, and others.

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Early in my career, I was awarded at CPH PIX award for best music video. My latest feature documentary was reviewed in Soundvenue, Ekko, and Kristeligt Dagblad, where it received positive acclaim.

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People I work with tend to say I'm calm under pressure, that I make contributors comfortable on camera, and that I'm reliable through complicated productions.

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We are greenland

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In 2025, I co-created We Are Greenland — a feature documentary following the Greenlandic national football team, directed by Søren Høy.

 

Over three years, I served as creative director, director of photography, and editor, shaping every visual and narrative layer of the film from the ground up.

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The result was more than a sports documentary. We Are Greenland entered a wider cultural conversation about Greenlandic identity and representation.

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The project demanded long-term trust, cultural sensitivity, and sustained narrative focus. It remains one of the most defining projects in my Career.

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It has screened at festivals across the world, and is now available to stream globally on Amazon Prime and Apple TV.

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How I approach the work

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I come from documentary filmmaking, and that shapes everything I do.

There are three things I do differently than most commercial production:

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1. I start with trust. A strong film needs genuine access, and that can only happen when people feel safe. I work to earn that trust, which helps me capture the authentic behavior of real people, not just corporate performance.
    

2. I protect the story. For me, credibility matters more than messaging. If something doesn't feel real, it won't work. The audience will sense that immediately. So I push back when I need to.
    

3. I work with what's already there. Real people, real locations, real situations. I try to shape my visual narratives around that, using artificial setups only when they genuinely serve the story.

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When I'm filming, I'm looking for human behavior. People in their actual contexts, and small details that reveal character.

 

Why human stories matter

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I believe we recognize ourselves in other people. How we respond to someone on says just as much about us as it does about them.

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Across projects in sports, health, music, and fashion, I find myself returning to stories shaped by community and culture — how people move together, work together, and exist within shared environments.

 

Let's talk

 

If you're thinking about a film and want to explore how documentary storytelling could support your work, get in touch.

 

I'd love to hear what you're buildiNG.

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